The publish Summer Treats! HKTB launches revival plan to showcase Hong Kong appeared first on TD (Travel Daily Media) Travel Daily.
The Hong Kong Tourism Board (HKTB) has introduced a revival plan that highlights Hong Kong’s vibrant developments and new experiences, aiming to generate a optimistic atmosphere and make the town top-of-mind vacation spot for worldwide travellers when journey resumes.
With the theme “Together Towards New Horizons”, Tourism Update 2022 attracted 3,200 commerce representatives from journey companies, sights, lodges, airways, retailers, eating places, and assembly and exhibition organisers from Hong Kong, Mainland China, and abroad markets. The HKTB shared insights into the most recent tourism tendencies and its work plan for the approaching yr. Guest audio system from main organisations additionally outlined new developments to additional improve Hong Kong’s world-class tourism infrastructure.
HKTB Chairman Dr Y Okay Pang highlighted Hong Kong’s return to normality. “The fifth wave of the pandemic is subsiding,” he mentioned. “Hong Kong’s daily life and economic activities are now gradually returning to normal, allowing us to stage large-scale events and prepare to welcome back visitors. Throughout the pandemic, Hong Kong never stopped building and upgrading its tourism infrastructure. We will see the grand opening of the Hong Kong Palace Museum this summer, while the third runway at Hong Kong International Airport is expected to go into service within the next couple of years. With these new infrastructure elements and the support of the Central and Hong Kong SAR Governments, Hong Kong’s competitive edge has held firm and we can head towards new horizons with confidence.”
HKTB will focus first on producing a optimistic atmosphere within the metropolis, stimulating consumption, and sustaining Hong Kong’s profile globally by launching “Hong Kong Summer Treats”. The marketing campaign will present a variety of reductions and promotional choices, and can start with “Arts in Hong Kong” – a marketing campaign that helps worldwide artwork and cultural occasions, corresponding to Art Basel, which can return in a bodily format.
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